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This comprehensive guide will walk you through the essential concepts and practical steps needed to master this topic. By the end of this article, you'll have a solid understanding of the key principles and be ready to implement them in your workflow.
In this guide:
Oppora tracks four separate credit pools. Each is consumed by different actions, and running one dry never touches the others.
Pool | Spent on |
Data credits | Finding and verifying contact data, showing search results, enrichment. |
AI credits | AI operations — Ask Ora, AI Search, templates, Reply Ora, scoring, personalization, workflow agent steps. |
Phone credits | Phone-number lookups. |
Recipient credits | Emailing a unique person in a campaign — 1 per unique address per billing cycle; follow-ups free. |
This guide is a companion to "1.4 Understanding Credits" in the Getting Started section that article lists the pools and allowances; this one focuses on how deductions actually happen, with worked examples.
Data credits
Action | Cost |
Finder results shown (Company or People) | 1 per 100 results |
Find People from a list — Standard | 1 per lead |
Find People from a list — Premium Real-time | 3 per lead |
Find People from a list — Deep | 5 per lead |
Find Email | 1 |
Verify Email | 1 (only if not verified in last 30 days) |
Risky / Catch-all Verify | 3 |
Company Enrich / Enrichment | 1 |
Workflow agent — results found (per result) | 1 per result |
AI credits
Action | Cost |
AI Search (Finder, per search) | 1 |
Ask Ora (assistant question) | 5 |
AI email template | 1 |
Reply Ora (AI reply) | 1 |
AI scoring / recommendations | 1 |
AI variable | 1 |
Workflow agent step (per agent, any volume) | 1 |
AI personalization — Basic (per lead) | 1 |
AI personalization — Standard (per lead) | 2 |
AI personalization — Deep (per lead) | 3 |
Phone & recipient credits
Action | Cost |
Find phone number | 1 phone credit |
Email a unique recipient in a campaign | 1 recipient credit (once per billing cycle; follow-ups free) |
A · AI company search, 250 results
1 AI + 3 data credits. One AI credit for the AI Search; data rounds up per 100 (250 → 3).
B · Manual people search, 100 results
1 data credit, no AI credit (Manual Filters don't use AI).
C · Find People from a list
10 leads/company across ~20 companies with a fallback set. You pick one data source: Standard = 1/lead (~200 credits), Premium = 3/lead, or Deep = 5/lead. Fallback sets keep filling toward your per-company target but don't change the per-lead price.
D · Company Enrich on 50 imported companies
50 data credits (1 each). Companies found in Finder are already enriched — enriching those would be unnecessary and is not needed.
E · Workflow: Company Finder → People Finder → Email Finder
The AI cost is 1 per step regardless of volume; the data cost scales with results.
F · Campaign to 1,000 unique recipients
1,000 recipient credits (once per cycle); follow-ups are free. If you add Deep AI personalization, that's 3 AI credits per lead on top, charged when content is generated.
G · Email verification, one address
1 data credit (skipped if verified in the last 30 days).
H · Assistant and reply actions
Ask Ora question = 5 AI; Reply Ora reply = 1 AI; Find Phone = 1 phone credit.
Free headroom: Bonus credits from Win Free Credits never expire and are spent before your monthly allowance, so earning a few reviews or referrals effectively raises your monthly ceiling at no cost.
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