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In B2B sales, your outreach is only as good as the data you start with. If the company name is wrong, the industry is mislabeled, the employee size is missing, or the website is outdated, your targeting will fail before you even send the first message. This problem exists everywhere, from startups building their first prospect list to enterprise teams managing millions of records.
That’s why Oppora.ai built Company Enrich, a dedicated solution for Company data enrichment that gives sales and marketing teams accurate industry type, verified employee size, and correct website information for every company in their CRM or prospecting list. It’s designed for speed, precision, and integration ,whether you’re running LinkedIn campaigns, account-based marketing, or automated outbound sequences.
With Company Enrich, you can trust your data, segment with confidence, and personalize at scale.
Here’s the reality for most sales teams:
Oppora Company's Enrich feature was built to fix these issues in real time.
Company Enrich is an AI-powered enrichment tool inside Oppora.ai that automatically updates and completes your company records. It ensures that every account in your CRM has:
It does this automatically, without manual data entry or external spreadsheets, making your CRM a source of truth for the entire go-to-market team.
The Company data enrichment process inside Oppora.ai runs in six steps:
Oppora.ai matches your existing record using multiple identifiers: domain, company name, LinkedIn profile (if available), and other metadata. This ensures the enrichment is linked to the right entity, avoiding mismatches.
Instead of messy, free-text labels like “Software,” “SaaS,” or “IT Services,” Company Enrich applies a standardized, structured industry type from a curated taxonomy. This makes segmentation, filtering, and reporting accurate and consistent.
Using public records, business databases, and advanced AI estimation models, Company Enrich assigns an accurate employee size. It categorizes companies into ranges like:
This makes it easier to run campaigns by a company scale, vital for tailoring both messaging and pricing.
Company Enrich validates and corrects the company website, ensuring it points to the main, active domain rather than outdated or incorrect URLs. A correct website also enables accurate integration with LinkedIn and other tools.
Whenever possible, Company Enrich adds the LinkedIn company link, allowing sales reps to view company updates, job postings, and decision-maker lists without manual searching.
Knowing a company’s industry type is critical for:
For example, if you sell software for manufacturing, filtering by industry ensures your budget is spent only on high-fit accounts.
The employee size metric is a proxy for company maturity, budget, and potential deal size. A 30-person startup will respond differently to your message than a 5,000-employee enterprise. Company Enrich lets you adapt outreach accordingly.
The company website is the gateway to understanding the business. It provides context for:
A missing or wrong website can derail outreach, Company Enrich ensures this never happens.
With clean industry and employee size data, you can:
When you know the size and sector of a company, your messages can reference their specific challenges , boosting reply rates.
With websites and LinkedIn links pre-filled, reps can focus on conversations, not data entry.
Removing inconsistencies and filling in missing fields keeps your CRM a reliable source for the entire go-to-market strategy.
Because LinkedIn allows precise targeting by industry and company size, enriched data directly improves ad performance.
Before Company Enrich: Your list says “Tech Corp” with no industry, no size, and no website. Your rep wastes 5 minutes Googling, guesses at size, and sends a generic message.
After Company Enrich with Oppora.ai: “Tech Corp” is now tagged as Software Development, size 201–500, with website www.techcorp.com and a LinkedIn profile link. Your rep sends a targeted message referencing a challenge common to mid-sized software firms, leading to a higher response rate.
After implementing Company Enrich, track:
Oppora.ai ensures that Company Enrich is built with:
A1. Company Enrich is an AI-powered data enrichment tool that updates and completes company records in your CRM. It provides accurate industry type, verified employee size, valid website links, and LinkedIn company profiles—helping sales and marketing teams target the right companies.
A2. Incomplete or inaccurate company data leads to poor targeting, low personalization, and wasted outreach budget. Enrichment ensures your campaigns are precise, relevant, and more likely to convert.
A3. Company Enrich delivers four key data points: standardized industry type, verified employee size, correct company website, and LinkedIn company profile links.
A4. It uses AI-driven estimation models, public records, and business databases to categorize employee size into clear ranges like 1–10, 11–50, 51–200, and beyond.
A5. Yes. Whenever available, Company Enrich includes the official LinkedIn company profile link so sales reps can quickly connect and research prospects.
A6. It matches company records using identifiers, standardizes industry type, estimates employee size, validates websites, and enriches profiles with LinkedIn links,all automatically within Oppora.ai.
A7. Enrichment happens in seconds, even for large datasets, making it ideal for real-time updates before launching campaigns.
A8. With accurate industry and size data, you can build precise ICP lists, run better LinkedIn campaigns, and avoid wasting resources on low-fit accounts.
A9. Knowing a company’s size and industry lets you tailor messages to their specific challenges, boosting reply rates.
A10. Yes. By providing accurate data upfront, it reduces research time, improves targeting, and speeds up conversions.
A11. Yes. All data is encrypted in transit and at rest, with transparency on data sources and a confidence score for each update.
A12. Absolutely. It only enriches the specific fields you select, reducing unnecessary data processing.
A13. Sales teams, marketing teams, account-based marketers, and CRM managers in B2B companies of any size can benefit from accurate company data.
A14. LinkedIn targeting relies on accurate industry and size data. Company Enrich ensures your ad audiences are precise, improving CTR and conversions.
A15. Yes. It’s designed for ABM strategies where hyper-targeted outreach is essential.
A16. Yes. It works seamlessly with your CRM, ensuring enriched data is instantly available for campaigns.
Inaccurate company data wastes time, budget, and opportunity. Company Enrich inside Oppora.ai fixes that by delivering reliable industry type, accurate employee size, valid website, and LinkedIn profile links, at scale and in seconds.
When you start with clean data, your targeting sharpens, your personalization improves, and your pipeline grows faster. Whether you’re running automated outreach or cold email campaigns, Company Enrich ensures every touch is relevant and timely.
Get started today at Oppora.ai and make Company data enrich the foundation of your sales growth.
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